Advertisers don’t see new, immediate value in Snapchat’s ad offerings despite its brand marketing campaign

Despite Snapchat’s new brand marketing campaign, it’s still the same old story for advertisers: they don’t know what to make of the platform.

A month after Snapchat launched its global riposte to social media with the strap line “Less likes, more Snapchat,” marketers have been left none the wiser as to whether this is going to ladder up into something for its ads business.

And it looks like they’re going to be waiting for a while yet. 

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