AI Briefing: Falling trust in AI poses a new set of challenges

Despite all the hype around generative AI across the tech world, there’s a growing gap in positive consumer sentiment.

In the past five years, consumer trust in AI has fallen globally from 61% to 53%, according to the 2024 edition of Edelman’s Trust Barometer, while trust in AI in the U.S. declined from 50% to 35%. Respondents globally trusted tech overall (76%) considerably more than AI (50%) and were more likely to embrace AI when institutions manage it well compared to when AI is poorly managed. 

The annual survey — conducted in November with 1,150 people in each of 28 countries — also found rejection of AI was three times higher in developed countries than in developing markets. Meanwhile, just 38% of Democrats trust AI, alongside 25% of Independents and 24% of Republicans. On the other hand, 45% of Democrats reject AI while 25% accept it, and on the Republican side, 58% said they reject it and a mere 15% accept it. 

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