NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory
Day two of the IAB’s annual four-day NewFronts featured presentations from Samsung, Condé Nast and Roku, with onstage pitches to marketers highlighting new ad formats and inventory in categories like sports, news, lifestyle and games, as well as AI capabilities and partnerships with companies ranging from news publishers to demand-side platforms.
The key details:
- Samsung pitched new ad formats, measurement options for advertisers, its growing FAST channel, AI capabilities, and news ad inventory on mobile devices
- Condé Nast’s presentation focused on its audience reach across specific content categories, live and vertical video on social platforms
- Roku talked up its home screen ads, a new hub for Olympics coverage and a partnership with The Trade Desk
The connected TV portion of Samsung’s NewFronts pitch centered on new ad formats and measurement options for advertisers.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.