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NFTs and Big Brands: Exploring new possibilities
The surge in popularity of NFTs, which are unique digital tokens that cannot be replicated, has recently captured the attention of notable corporations. Big names such as Marvel (a subsidiary of Disne...
Twitter Briefly Pretended To Take A Stand Against Hate, But Then Elon Admitted It Was All A Mistake (Or A Marketing Campaign?)
Back when I wrote the blog post detailing the basic content moderation learning curve speedrun, I actually thought that, like most sites that go through it, Elon might actually learn from it. Yet, it ...
Experience Is Everything: FreeWheel’s Loria On Delighting Streaming TV Viewers
As consumer adoption of free ad-supported television (FAST) channels rises at a meteoric pace, it is crucial for industry stakeholders to ensure a uniform quality advertising experience across the div...
Paid Sponsorships: Build a Better Negotiating Table
“The absolute lowest price I can go is …” If that’s your best negotiating phrase for paid sponsorships, Justin Moore of Creator Wizard shared better advice at Creator Economy Expo. And if y...
Paid Sponsorships: Build a Better Negotiating Table
“The absolute lowest price I can go is …” If that’s your best negotiating phrase for paid sponsorships, Justin Moore of Creator Wizard shared better advice at Creator Economy Expo. And if y...
What the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV rating...
Why defining ‘premium’ experiences is essential for advertisers (and gamers)
Melinda L. Spence, head of global advertising insights, Activision Blizzard Media Players have high standards when it comes to the games they play and the media they consume — and with good reaso...
Amazon employees walk out against to board to make a change
One of the biggest companies in the world, Amazon, has recently announced its return-to-office mandate and has received criticism for its stand against climate change. Both issues made Amazon employee...
Shopify vs Tailor Brands: Comparing Core Features
Shopify vs Tailor Brands: Which is right for your company? The question can be a little more complicated to answer than it seems. After all, it’s not an apples to apples comparison. While Shopify...
Branding and Performance Marketing Work Hand-in-Hand: Wavemaker’s Sharb Farjami
This year’s Cannes Lions Festival of Creativity includes a second round of refreshed criteria for the Media Lions awards to better reflect how significant upheavals in the media marketplace affect ...
Newswire > Tag: advertising
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