Tag: advertising | BizAndTech Newswire

advertising

The new consumer journey, according to the CMO of Assembly
Ask a dozen marketers, and some will say the customer journey has, in turn, collapsed, condensed, lengthened, looped, died and been born anew. What’s not up for debate is that it has fundamentally c...

Walmart US eCommerce Sales Jump 28% as Consumers Seek Value
Walmart’s third-quarter 2026 earnings results, released Thursday (Nov. 20), show that value remains the dominant force shaping consumer behavior, with shoppers increasingly using digital channels to...

Google announces expansion of offline gambling restriction ads across 35 countries
Google has recently announced an expansion of its Gambling and Games policy on Wednesday (November 19). It comes only we...

Three mobile game companies warned by UK regulator for misleading lootboxes ads
The British Advertising Standards Authority (ASA) has taken action against Hutch Games Ltd (F1 Clash), Kabam Games Inc (...

Marketers move to bring transparency to creator and influencer fees
Marketers have grown fixed on a simple, stubborn question: what portion of their spend reaches the person making the content? What was once a direct handoff now threads through a growing constellat...

Inside the Stream: Antenna’s CEO: SVOD Ad Plans Lead, Debunking Viewer Myths
We’re pleased to be joined once again by Antenna’s co-founder and CEO Jonathan Carson, who discusses highlights of the firm’s Q2 ’25 State of Subscriptions report “Adds and Ads.” Fully 7...

Walmart Eyes R&A Data Acquisition for Marketplace Fraud
Walmart is reportedly in talks to acquire R&A Data, a startup that already serves as a third-party vendor helping the retailer screen listings on its online marketplace for counterfeiting and other co...

The AI traffic cliff is proving why revenue resilience matters
Tom Pachys, co-founder and CEO, EX.CO Publishers don’t face small shifts in trends like other industries do. Instead, they’re weathering a relentless wave of changes: algorithm shifts, SEO over...

Why CTV’s evolution has made the home screen the place where discovery meets intent
Craig Chinn, svp of advertising sales, Americas, TiVoAdvertisers know better. And yet, they can’t resist the nostalgic temptation to view CTV simply as linear TV, albeit with faster, bigger distribu...

GGL warns against participating in Spanish Christmas lottery from Germany
The Germany gambling regulator, known as Gemeinsame Glücksspielbehörde der Länder (GGL), has warned residents against participating in Spanish Christmas lottery ‘El Gordo.’ This relates to Spai...

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November