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Perplexity has offered ads for half a year — marketers already want scale
It’s only been six months since Perplexity launched its ad business, but advertisers are already hungry for it to grow up fast and prove it’s more than just another shiny object. Six media buye...
CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges
This is the third installment in Digiday+ Research’s 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streami...
Ad tech’s IPO dreams are stirring again – MNTN just made them look a bit more real
For ad tech bosses, the IPO dream is no longer just a late-night fantasy, it’s starting to look like a real possibility.  “Look” being the operative word. Nothing’s guaranteed but there is...
T Brand Studio, Dagne Dover and ShopMy are shortlisted for the 2025 Future Leader Awards
The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the next generation of leaders making a big impact in their industry, with 10 years of experience or less....
Clickstream data
Clickstream data provides a detailed view of user interactions on the web, enabling businesses to understand how visitors navigate through their digital environments. The flow of information captured ...
Ireland’s gambling reforms delayed until 2026 despite new regulatory authority
Licensing Ireland’s highly profitable gambling industry under strict new regulations is reportedly not expected to begin until the middle of 2026, more than a year after the new regulatory body was ...
French National Gaming Authority launches new prevention campaign ahead of Roland Garros
The French National Gaming Authority (ANJ) has launched a fresh prevention campaign ahead of Roland Garros, the French Tennis Open. High-profile sporting events inevitably lead to more people placing ...
Why 30 Months of GenAI Innovation Should Make Us Optimistic Not Impatient
Relationship experts say that the honeymoon period lasts about two years. After that, the newlywed sheen wears off, and what’s left is navigating the real work of building a future together. The sam...
ICYMI: Streaming Media Connect May 2025
Streaming Media presented its 17th Connect virtual conference May 20-22, featuring speakers from Paramount, Meta, Google, NBA, Roku, Warner Bros. Discovery, AWS, Akamai, Fubo, DAZN, Fremantle, IAB, Ph...
Inside the Stream: Box Office Plummets, Ad Experience Matters, Netflix’s Bundling Angle
Memorial Day weekend was a disaster for Hollywood, with approximately $128 million in box office, down 36% from 2023’s total, and the worst in decades. There are some specific reasons, such as the...
Newswire > Tag: advertising
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