Retail Media Will Boom Offsite & On TV: Analyst Lipsman
Long dominated by the likes of Amazon, retail media is now seeing a democratization of opportunity that promises riches for a broad array of players.
A key trends watcher in the space says the space i...
BBC in need of Sonic Screwdriver to fix the Doctor Who AI breakdown
The British Broadcasting Corporation (BBC) has decided not to incorporate artificial intelligence (AI) into the advertising of the iconic show Doctor Who.
We reported earlier this month that David Hou...
Search Ads 360: 3 best practices for advanced PPC marketers
While Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search Ads 360 (SA360) for managing complex campaigns.
This ...
Inside the Stream: Putting Paramount+ With Showtime in Perspective
Not that long ago, before Netflix became a household name, “premium TV” referred to HBO, Showtime and Starz. They, and their brand extensions, were all subscription-based, advertising-free netwo...