advertising

Amazon has abruptly cut its Google Shopping ad spending – cue the speculation
It can be difficult for smaller advertisers to gain a foothold in Google’s search advertising auctions. Money talks, and marketers without the limitless cash reserves of their largest rivals often f...

Data Sanity in an AI World: How to Drive Real Business Value
In an industry consumed by the race for artificial intelligence, companies are scrambling to avoid being left behind. The fear of missing out, however, leads many to chase flashy trends while ignoring...

Digital images
Digital images play a pivotal role in our daily lives, from the photos we share on social media to the graphics that enhance digital content. They are versatile, evolving with technology to meet vario...

White House AI Action Plan spurs debate among marketers over regulatory oversight in advertising
For as quickly as it has been adopted, generative AI is still largely considered the Wild West, especially when it comes to regulatory oversight. Last week, The White House unveiled its AI framework, ...