Tag: advertising | BizAndTech Newswire

advertising

Roblox is starting to take programmatic advertising more seriously
After a gradual start in 2024, Roblox’s programmatic business is finally gaining steam. At the moment, Roblox is hiring for eight advertising roles across the company that would support that ende...

DirecTV, Dish Strike Pointless Merger In Last Gasp Effort To Stay Relevant
Culminating a deal that’s been rumored about for the better part of the last twenty years, Dish Network and DirecTV have struck a new merger in a bid to try and remain relevant. It’s not going to ...

Is Google using Chrome for mobile-first indexing and user signals?
Phase two of Google’s mobile-first indexing – rendering – is Chrome and has been since 2018, according to SEO expert Cindy Krum. In a newly released video presentation, Krum said: “What ...

How brands are overcoming three common challenges when implementing new ID solutions
Lance Brothers, Chief Revenue Officer, Adstra The advertising industry is busy adapting to a multi-ID landscape, managing all the complications that come with an entirely new infrastructure for col...

How to create a roadmap for your PPC clients
Creating a roadmap is one of the most impactful initiatives we undertake for our clients. This comprehensive project offers significant benefits, regardless of the business’s growth stage. Whet...

How to use Google Trends to analyze your competitors’ brand engagement
Have you ever read something in the press or on a media site and then searched Google to learn more about the topic? Almost everyone has. After reading an article about a product or idea, ma...

New Reddit policy changes are a straight blow to community freedom
New Reddit policy changes have quietly rolled out that severely limit the ability of subreddit moderators to switch their communities from public to private without admin approval. The change had spar...

How Disney is nearing its goal to automate 75% of ad sales by 2027
Subscribe: Apple Podcasts • Stitcher • Spotify The Walt Disney Company plans to automate 75% of its advertising business by 2027. And the company took a further step toward that end in t...

Marketing Briefing: Inside the anatomy of a successful brand comeback
Everyone loves a comeback story — but what makes a successful comeback? As major brands plot returns to their former glory — by, say, switching up the C-suite leadership (like Nike recently did...

TikTok’s Search Ads are live, but advertisers aren’t ready to reallocate those Google dollars
It’s official: TikTok now has a search advertising business, and it’s wasting no time trying to convince marketers to buy into it. TikTok reps are rolling out financial perks and strategic in...

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December