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Nexxen is latest programmatic player to widen TV’s live sports window
Demand for live sports TV ad opportunities is riding high among marketers and media buyers. In response, media companies are continuing their industry-wide effort to lower barriers to entry for smalle...
‘A trader won’t need to leave our platform’: PMG builds its own CTV buying platform
PMG has taken a swing at one of the knottiest pasts of modern media buying: CTV. The independent agency has built its own buying platform, pulling a crucial layer of programmatic machinery in-house as...
The case against AI agents for programmatic ad buying
Subscribe: Apple Podcasts • Spotify The technical foundation of programmatic advertising is being updated to accommodate AI agents. But do ad buyers really want AI agents involved in their ...
Why 2026 could be Snap’s biggest year yet – according to one exec
Snap, like the rest of the platforms, has spent the last year nudging marketers further toward automated advertising. Next year, it plans to keep pushing, with creative now squarely in its sights. ...
WTF is AI citation tracking?
It’s increasingly important for publishers to understand when, how and why their content is being used as a source inside AI tools and platforms (often without attribution or traffic). The search...
Ad Tech Briefing: Platforms’ measurement transparency moves into view
In an era when the major internet platforms’ share of advertising spend looks set to increase, and no media plan is (seemingly) complete without the slightest hint of AI, there’s a growing curiosi...
Ripple CEO Brad Garlinghouse Breaks Silence as XRP Becomes Fastest Spot ETF to Hit $1B
The post Ripple CEO Brad Garlinghouse Breaks Silence as XRP Becomes Fastest Spot ETF to Hit $1B appeared first on Coinpedia Fintech News XRP Spot ETFs have crossed $1 billion in assets under manageme...
Japan Investors Exit Crypto Not Because of Volatility, But Because of This
A recent survey reveals that Japanese investors are stepping back from the crypto market, not due to price volatility but because of complex tax requirements. Japanese financial planning platform 4...
Inside the Stream: Starz’s Streaming Strategy
Starz will split off from Lionsgate in 2025 and on today’s podcast we discuss Starz’s streaming strategy, as outlined by CEO Jeffrey Hirsch in a presentation at the UBS Global Media & Communicat...
HashKey IPO: China’s Industrial Capital Finds a Crypto Gateway in Hong Kong
Hong Kong’s licensed crypto exchange HashKey will list on the Hong Kong Stock Exchange on December 17, becoming the city’s first publicly traded cryptocurrency exchange. This move signals the f...
Newswire > Tag: media
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