Tag: media | BizAndTech Newswire

media

Media Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?
They say a watched pot never boils. That isn’t stopping media agency buyers from keeping a close eye on the ad spend flowing to streamers as this year’s TV upfronts season approaches the finish li...

Nestlé Waters proves with its Lion-winning ‘Sopranos’ ad that TikTok trends and AI stunts aren’t necessary to make an impact
To launch a new sparkling water in the U.S., Nestlé Waters turned to the country’s most well-known “love affair” with Italy (as the brand’s global CMO puts it): The Sopranos. The campaign ...

With performance channels under scrutiny, these marketers are testing out brand-first strategies
Amid an uncertain economy, some marketers are reconsidering their former dependence on performance strategies. They’re not cutting back on digital, though. Instead, they’re running with an updated...

ProjectionLab Review: The DIY Financial Planning Tool
Are you wondering if ProjectionLab is the best tool to help you plan for retirement and your other financial goals? This...

Ethereum Unveils Symbolic NFT Torch Ahead of 10-Year Anniversary
Ethereum’s recent price and market capitalization high come just in time for the network’s 10th anniversary. Ahead of this milestone, the network has launched a symbolic NFT (non-fungible token...

Blackstone Backs Off From TikTok Ownership Plans
Private equity group Blackstone has withdrawn from plans to invest in TikTok US. [contact-form-7] That’s according to a report Friday (July 18) by Reuters, citing a source familiar with th...

Clothing-as-a-Service Founder Accused of $300 Million Fraud
Federal authorities have accused the former head of clothing tech company CaaStle of defrauding investors. [contact-form-7] Christine Hunsicker was charged Friday (July 18) with wire fraud...

Musk Hints at Kid-Friendly Version of AI Chatbot Grok
Elon Musk’s artificial intelligence (AI) chatbot is about to spawn a new generation. [contact-form-7] “We’re going to make Baby Grok, an app dedicated to kid-friendly content,” the b...

Cardano’s Charles Hoskinson Preps Explosive August Audit Amid $600 Million ADA Scandal
Cardano co-founder Charles Hoskinson is preparing to go public with a highly anticipated audit report, which will be released in mid-August. His announcement comes amid swirling accusations that In...

This Week In Techdirt History: July 13th – 19th
Five Years Ago This week in 2020, we saw a new breed of scammers start abusing the DMCA on YouTube, and a new evolution of copyright trolls abusing the DMCA to take down social media accounts and dema...

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