3 ESG myths VCs and startups need to snap out of quickly
Environmental, social, and corporate governance (ESG) is not a new topic in the European startup space — in fact, it’s been talked about and debated for years on end. Yet, when you follow discussi...
6 advanced (yet missing) Meta Ads KPIs to track success
Meta Ads provides a solid foundation of basic metrics like ROAS and conversion rate, but savvy marketers know that true optimization lies in the details.
Are your clicks translating into quality v...