Tuesday, April 10, 2018

Publishers are treating Instagram Stories like episodic TV
If Instagram ever adds its version of Facebook Watch, Bustle will be prepared. The publisher is among the media companies independently producing episodic series for their own Instagram Stories and se...

Tegna is bringing Snapchat content to its local news broadcasts
Local broadcaster Tegna has partnered with Snap to bring public Snapchat stories to its local news programs. Tegna, which owns TV broadcast stations in 39 markets around the U.S., is working with Snap...

Conde Nast’s digital leadership ranks thin with recent exec departures
Condé Nast has lost three key digital execs from chief digital officer Fred Santarpia’s team in recent months. The departures, amounting to about a third of his leadership team, are unrelated to ea...

‘We are competing against them’: Some retailers are averse to advertising on Amazon
Although Amazon is relatively new to advertising, the Amazon ad platform is already seeing strong interest from new brands and ad spend from its largest partners increase. But not all retailers are wi...

News publishers see subscription dollars in local politics
Who says politics doesn’t pay? Those looking for ways to drum up consumer revenue might look at several news publishers’ efforts to build subscription products around politics. Since it first laun...

UK publishers are banding together to get clarity on GroupM’s GDPR policy
The Association of Online Publishers and some of its members will meet with GroupM at the end of this month to discuss the terms of the data protection contract the agency group has asked its supplier...

‘QVC on steroids’: China sees the rise of web video commerce
Armed with an iPhone X, a Wi-Fi connection and a tripod, the Chinese livestreaming marketplace ShopShops coordinated the sale of a $14,500 Birkin bag. The bag was owned by the owner of Biggercode,...

Copa90 is using 300 contributors for its World Cup coverage
Football publisher Copa90 is drawing on some 300 people globally to help fuel its coverage of the 2018 FIFA World Cup, which starts June 14. These 300 people are from Copa90’s Creator Network, which...

American Express will use ad targeting on NYC taxis
American Express plans to run ads on top of 125 taxis in New York City that will change messaging depending on the location of the cabs. Whenever a cab passes the location of an American Express merch...

Online Lender Upgrade Now Offers Personal Line of Credit
Upgrade, Inc. has announced a new consumer product entitled “Personal Credit Line.” The new product was revealed during the annual LendIt Fintech conference in San Francisco. The line of credit ...

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Tuesday, April 10, 2018

April