Monday, December 2, 2019

Get personalized expert help for your startup at Disrupt Berlin
Want to get professional feedback about your pitch deck, marketing assets, or immigration issues? Attending Disrupt Berlin? We’ve brought in experts from around Europe (and Silicon Valley) to help y...

BuzzFeed’s SponCon lets display advertisers request editorial content for their target audiences
To bolster its display advertising business, BuzzFeed is asking marketers what kinds of people they want to reach, then having its editorial team create content specifically designed to attract them....

‘Facebook support is like going to the DMV’: Confessions of a frustrated media buyer
Ad buyers have a lot of gripes about Facebook’s ad platform, but it still reigns supreme because it offers targeting and efficiency buyers say they can’t find elsewhere. But for ad buyers that tem...

Digiday Research: The most effective tactics for driving subscriptions
For publishers looking to drive more subscriptions, email is king. Digiday Research asked 136 publishing execs about various tactics they use to drive subscriptions and which they find most effective....

With over 10,000 paying subscribers, Stat News focuses on diversification
Subscriptions were always going to be a focus for health and science publisher Stat News. Now that they’ve formed the foundation of its revenue, the health care and pharmaceutical publication is fo...

Forbes Media acquires stock prediction tool to help diversify its revenues
At the beginning of 2019, Forbes Media had just finished celebrating its most profitable year in a decade and had begun hunting for companies it could invest in or buy. Nearly a year later, it has clo...

Ad buyers look to positives in recent wave of UK newspaper consolidation
Consolidation in the U.K. newspaper market is picking up pace as media owners combine forces to combat slowing print sales and a squeezed digital ad market dominated by tech giants. In the latest such...

How The Dodo is using its animal stars to create new revenue streams
With plans to move into show formats that extend beyond the three- to five-minute mark, The Dodo is expanding its series franchises beyond social platforms too. Looking to capitalize on the successes...

Short Sellers Bet Against Physical Retailers Pre-Holiday
Short sellers have been betting against brick-and-mortar retailers ahead of the holiday shopping season. According to The Wall Street Journal, these investors have taken their most aggressive position...

TrueDialog SMS Provider Leaks Millions Of Business Texts
An exposed database run by TrueDialog revealed millions of SMS text messages, according to published reports on Sunday (Dec. 1). Most of the text messages were sent by businesses to potential customer...

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B&T Television

Monday, December 2, 2019

December