Wednesday, February 10, 2021

Nigeria’s IROKO plans to go public on the London Stock Exchange AIM in 2022
IROKO, a Nigerian-based media company, could file to go public in the next 12 months on the London Stock Exchange (LSE) Alternative Investment Market. Founded by Jason Njoku and Bastian Gotter in 2011...

Publishers look to allay employee fears over a return to the office by offering additional flexibility
The timeline for the eventual return to in-person work remains murky for U.S. media companies, many of whom have spent the past year delaying once-optimistic plans for reopening. Asked to share th...

The New York Times aims to convert newsletter readers into paid subscribers as The Morning newsletter tops 1 billion opens
The New York Times’ flagship morning newsletter The Morning hit a milestone in January 2021: over 1 billion unique opens since it launched in May 2020. The newsletter represents a direct and imp...

Cheat sheet: U.S. lawmakers propose Section 230 reforms to regulate online paid speech
One of the internet’s primary protections is on the verge of an overhaul. Section 230 — part of the Communications Decency Act — shields online companies, including tech platforms and publish...

Brand Summit Recap: Marketers face looming identity crisis
After a tumultuous year behind us, 2021 may feel like it holds promise for respite — perhaps, for some, even a return to some version of normalcy. But for brands, the path forward is anything bu...

‘We’re building the plane while flying’: AB InBev’s in-house team plans structural changes as it takes on more work
While many advertisers have slowed down their plans to take more marketing in house until after the pandemic subsides, AB InBev is doing the opposite. In fact, the brewer’s European dratfLine t...

Future of TV Briefing: Streaming services count on content to keep subscribers acquired in 2020
The Future of TV Briefing this week looks at how subscription-based streaming services are working to hang on to the subscribers they’ve acquired since the start of the coronavirus pandemic. Stre...

‘This is about the future of office space’: Agencies pivot to virtual war rooms for major events
On any given Super Bowl Sunday, social media teams, account leads and clients can be found in crowded war rooms, hovering over television screens and computers, waiting for their spot to air. But com...

How The Atlantic’s Black history project turned into a 7-figure deal with Salesforce
The Atlantic is setting out on an 18-month journey to uncover Black history in America, with initial sponsor Salesforce that’s willing to support it with a seven-figure deal. This partnership is ...

India’s ShareChat is spicing up its TikTok competitor with AR lenses from Snapchat
India’s vernacular language social network ShareChat has partnered with Snap Inc. to spice up its short video app, Moj...

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B&T Television

Wednesday, February 10, 2021

February