Monday, January 13, 2025

One Factor Is Raising the Likelihood of Crypto Prices Going Higher, According to Analytics Platform Santiment
Crypto analytics platform Santiment says one key factor is elevating the odds of digital assets witnessing a recovery. In a new thread on the social media platform X, the market intelligence firm says...

What it takes to go viral: How internet stars like Bogg Bag capitalized on TikTok fame
In the age of social media-driven, viral trends, brands often look to platforms like TikTok to strike gold with the algorithm and reach a massive audience. As social media fragmentation continues and ...

CES Briefing: Agentic AI era heralds SEO overhaul, Q&A with Mastercard’s Raja Rajamannar & Dotdash Meredith’s OpenAI ad assist
This edition of Digiday’s daily CES Briefing looks at the need for brands to adopt SEO strategies for dealing with AI agents, an interview with Mastercard’s Raja Rajamannar about agency compensati...

‘Not an easy ride’: Ban anxiety triggers TikTok execs to rethink their next moves
Advertisers may still be standing by TikTok for now, but its execs are eyeing the door as the app’s U.S. future grows increasingly precarious.  Since the start of the year, two senior leaders fr...