Monday, February 24, 2025

Streaming TV ad rates are falling and Amazon’s the anchor
Amazon’s influence is pulling streaming ad costs downward. Right now, ad buyers are paying around $40 to reach a thousand viewers on Prime Video, about the same as on Netflix. Whether that holds ...

The Rundown: Why changing search habits matter for advertisers
Changing habits among search engine users have begun to take a toll on the biggest players in the search space — namely Google. The tech giant still enjoys an enormous chunk of the search market ...

Snapchat’s SMB bet is paying off — but can it keep up the momentum?
Last year, Snapchat started laying the foundations to make Snapchat more accessible to small- to medium-sized businesses (SMBs), with the goal of creating a more consistent, sustainable and diverse ad...

AI Briefing: The FTC is leaning into ‘tech censorship’
Last week, the Federal Trade Commission announced a new public inquiry to investigate whether online platforms have censored users based on speech or affiliation — and if any actions break any laws....

How Culture Genesis, a Black-owned media network, hopes to grow a South Asian base with the help of Lilly Singh
Marketers can’t just check the influencer box on a campaign these days — it’s not enough to have influencers in the mix. Brands need the right influencers for them. That’s what Black-owned ...

Media Buying Briefing: Crossmedia’s global goals are to localize where holdcos can’t
Although it’s safe to predict that a good portion of the expected crush of mergers and acquisitions in the agency landscape will happen in the U.S., recent signals point toward consolidation and sca...

Referral traffic from AI platforms grows despite publishers’ attempts to block crawlers
Traffic getting sent to publishers’ sites from AI platforms like ChatGPT and Perplexity is growing. And while that makes sense for the publishers that have signed deals with those companies to recei...

UK Government Introduces £49M Tender to Integrate Open Banking into Gov.UK Pay
In a step toward enhancing public sector payments, the UK government has reportedly opened bidding for a £49 million contract to embed open banking technology into its Gov.UK Pay platform. Announced ...

I ditched planks for zombie sit-ups for a week — here's what happened to my core
The zombie sit-up isn’t for the faint of heart; to find out more, I added it to my workouts for a week and felt the difference in my abs....

5 top new TV shows to stream this week on Netflix, Hulu and more (Feb. 24-March 2)
Our top TV picks this week include 'Running Point' and 'Shoresy'...

April

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B&T Television

Monday, February 24, 2025

April