Future of TV Briefing: The 2025 upfront preview
This week’s Future of TV Briefing looks at the topics and trends likely to set the tone for this year’s upfront negotiations.
The upfront ahead
Upfront Week: Day 1
YouTube’s NFL exclus...
WTF are GEO and AEO? (and how they differ from SEO)
Move over SEO — there’s a new game in town.
For publishers and writers, the rules of SEO are changing. Future success no longer looks like being top of the blue links on Google’s index or a...
Can brands like American Eagle appeal to Gen Z with Substack?
American Eagle has joined Substack.
The retailer is the latest brand to join the platform with its new free newsletter, Off the Cuff, which it rolled out late last week. American Eagle is one of a ...
Inside the Stream: Exploring Linear TV Networks’ Collapsing Value
Viewers’ shifting consumption from linear TV to streaming is well-documented, but multibillion-dollar write downs in Q2 ’24 at Warner Bros. Discovery and Paramount helped quantify just how costl...
Why is the Crypto Market Up Today?
The total crypto market cap (TOTAL) and Bitcoin (BTC) are climbing on the back of a stable market, with the latter crossing $108,000 over the weekend. Arbitrum (ARB) made its mark among the altcoins, ...
