WTF are GEO and AEO? (and how they differ from SEO)
Originally published on May 14, 2025, this article has been updated to include an explainer video.
Move over SEO — there’s a new game in town.
For publishers and writers, the rules of SEO ...
How Beekman 1802 uses AI to humanize digital marketing
This story was originally published on sister site, Glossy.
At Glossy, Modern Retail and Digiday’s AI Marketing Strategies virtual event on Wednesday, Beekman 1802’s chief digital officer, Davi...
AI promised ad efficiency, Bayer wants meaning
With AI-generated content flooding every corner of the internet, the challenge for marketers like Bayer is producing ads that actually feel human.
Which is why the pharmaceutical company is leaning...