WTF are synthetic audiences?
What if you could test a new product idea and get your audience’s reaction before launching, without bothering real people?
Well, now you can, with synthetic audiences.
The process involves ...
The CMO-CCO split is becoming a corporate fiction
The longstanding divide between marketing and communications is eroding — not with a bang but with a slow, uneven merging of responsibilities.
What used to be two distinct tracks — one focused ...
The ‘hot dog vs. sandwich’ problem in AI advertising
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The AI agents have come for programmatic advertising. And like AI’s invasion everywhere else, guardrails are needed. That’s especially true for an au...
