WTF is cheap reach?
“Cheap” and “reach” are typically favored terms among advertisers. But taken together, they spell the next potential target for the digital ad industry to weed out.
“Cheap reach” refers...
Frequency management is capping CTV ad spend
Ad tech faces some existential threats as the foundational tools used to mix and match audiences face extinction.
However, having conquered the desktop and mobile internet, some ad tech companies a...
Vox Media offloads Outsports to Q.Digital
LGBTQ+ publisher Q.Digital has acquired Outsports from Vox Media. The deal was an all-stock equity transaction in which the co-founders of Outsports, which covers LGBTQ-related issues and athletes in ...
The Rundown: Why anime is having a marketing moment in 2024
After languishing for years as a niche interest for basement-dwelling nerds, anime has made its way into the mainstream — and in 2024, marketers have gotten the memo. This year, major brands such a...