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Snap CEO Evan Spiegel believes that augmented reality could eventually drive ad dollars into his business. But it’s safe to say advertisers aren’t convinced just yet.
It’s not that there’s anything fundamentally wrong with this type of advertising; they just want to see more clarity on what Spiegel actually means.
The only insight they have into Snap’s AR plans came from interviews he gave...
About a dozen deals have come across Mark Howard’s desk this year, and as Time’s chief operating officer, he’s had a unique role in participating in the negotiations with this ever-growing crop of companies.
Since the beginning of 2024, Time has struck deals with six artificial intelligence technology companies, including OpenAI, Perplexity and ProRata.ai, and the publisher is in the process...
Google is resting its defense in the online advertising giant’s second antitrust battle with the U.S. Department of Justice in a 12-month window — it lost its first case — in which a judge ruled that its search operations were monopolistic.
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Google on Trial DOJ vs. Google: The arguments for and against the defendant’s (alleged) ad market monopoly...
Axios has not been immune to the challenges facing the media industry, with a round of layoffs taking place in August. But amid the downsizing was also a renewed focus on the core areas of the 7-year-old media company’s business with known advertiser value, including bringing together niche audiences of subject matter experts and providing them with news in the manner and voice they desire.
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Next month, the Federal Trade Commission’s new rules on fake reviews will take effect as part of a crackdown on misleading marketing and tainted testimonials from both humans and AI models.
The rules come as part of the FTC’s broader actions against companies related to AI. Earlier this week, the agency made a separate move when it announced legal actions against five companies as part of a...
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Overheard at DPS
Publishers did not mince words about Google when they gathered during the Digiday Publishing Summit’s town hall on Monday.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Amir Malik is set to join Alvarez...
After a summer marked by record-breaking prize pools and viewership, esports industry leaders are projecting confidence going into 2025. But while money might be flowing into esports once again, it remains plagued by the same old existential challenges, including its continued reliance on brand partnerships and outside investment to stay afloat.
The esports industry appears to be in a more...
For as disruptive as financial technology companies have been in the banking industry, it seems they’re not immune to the mounting pressure to stand out in an increasingly crowded marketplace.
Fintech brands PayPal, Klarna and Chime have all spent the last few months ramping up their brand awareness efforts, enlisting high-profile celebrities and launching brand campaigns to differentiate...
At the 2024 Meta Connect developer conference yesterday, CEO Mark Zuckerberg and other executives debuted a number of new products and features to power the giant platform’s vision for AI, mixed reality and online content.
Here’s a look at what the company showcased during its annual keynote.
Quest 3S mixed reality headset
Zuckerberg unveiled the new Meta Quest 3S mixed reality headset,...