Inside the Stream Podcast: SVOD Subscribers to Double, Ad Measurement Innovation

Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

This week Colin shares thoughts SVOD growth, citing a new forecast from Digital TV Research forecasting subscriptions will reach 1.75 billion globally in 2027. Then Colin shifts to data from Omdia indicating that vMVPD subscribers use 13.5 streaming services per month, almost double non-vMVPD subscribers.

We also spend some time discussing the evolution of alternative currencies developing to Nielsen for measuring ads on premium video services.

Listen to the podcast (25 minutes, 43 seconds)

Browse all previous podcasts

Subscribe to Inside the Stream
Apple Podcasts   Google Podcasts   Spotify   Amazon Music   RSS