News publishers didn’t sustain a traffic bump in the 2024 presidential election week like they did in 2020

Unlike the drawn out process of the presidential election in 2020, this year’s election quickly revealed that Donald Trump would be the winner — and that meant less of a sustained traffic bump to publishers’ news sites compared to the last election.

The volume of U.S. web traffic to news sites was about 20% less between 2020 and 2024, according to David Carr, editor of insights, news and research at Similarweb.

Traffic to the top 50 news websites (like CNN.com and NBCNews.com) on Election Day 2024 (Nov. 5), however, was 6.8% higher compared to Election Day 2020 (Nov. 3). But traffic to those sites on the day after the 2024 presidential election (Nov. 6) was about 20% less than the day after Joe Biden’s win in 2020.

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