7 ways to elevate your responsive search ads
While Google’s responsive search ads (RSAs) have come a long way from the simple text ads of the past, there are still plenty of opportunities to optimize and take your PPC performance to new heigh...
How to set and manage PPC expectations for teams and stakeholders
Have you ever been in a situation where not everyone was on the same page?
It happens often in the workplace and usually is caused by different expectations among stakeholders.
Here are some wa...
Back-to-Basics Data Approach Confronts Increasing Fraud
Whenever there’s economic uncertainty, there’s a corresponding upswing in fraud, said Mangopay Vice President of Product and Data Maciej Pitucha, adding businesses can prepare and be ready. He bre...
Netflix Subscriber Base And Revenue Spike in Q1
The storyline is playing out nicely for Netflix.
The streaming company reported its latest earnings on Thursday (April 18), with Wall Street keeping a close eye on expected revenue and subscriber gro...
Consumer Demand for Deals Fuels Rise of Discount Subscriptions
With consumers seeking more bang for their buck, retail merchants are rising to the occasion, offering discounts for subscribing, PYMNTS Intelligence finds.
By the Numbers
The PYMNTS Intelligence stud...