How to build a high-performing paid search team
In today’s paid search environment, the ability to build powerful and proficient PPC teams is paramount.
Paid search teams require a blend of PPC expertise, data analysis, communication skills a...
WhatsApp “Imagine Me” feature leaks – here’s what we know
WhatsApp is getting on board the AI craze as a leak suggests a new ‘Imagine Me’ feature is being developed which will allow users to generate images of themselves using Meta AI.
While the name isn...
12 SEO metrics to add to your digital PR measurement program
PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics.
The traditional “funnel” approach, which starts...