The twenty million dollar pricing model by Kartheek Dokka

Kartheek Dokka developed a pricing synchronization strategy that streamlined room rate distribution from Expedia to metasearch channels like Google and Trivago. This involved re-architecting Expedia’s Pricing systems and building a new API to ensure travelers see consistent, up-to-date pricing across platforms. Dokka’s creation of a Pricing API model at Expedia showcases how AI and machine learning can significantly boost a business with innovative FinTech solutions. By combining his technical skills with a solid understanding of business, Dokka developed a solution that brought in an impressive $20 million in additional revenue for the travel company.

Dokka’s work on the Pricing API made a big difference for Expedia, focusing on optimizing pricing strategies across Google, TripAdvisor, Trivago, and other travel platforms. He helped to keep prices competitive and profitable, a feature that keeps Expedia at the forefront of the travel industry by ensuring that travelers have a consistent experience while searching for hotels with a specific budget.

Building the Pricing API was no easy task. Dokka’s expertise in data analysis, AI application, and machine learning was crucial. He developed and fine-tuned models that provided customized suggestions, making it easier for users to find the hotels they wanted. This not only made users happier but also generated substantial revenue for Expedia.

One of Dokka’s key achievements with the Pricing API was improving how prices were shown on Expedia’s site. He built more transparency and trust with travelers by clearly breaking down the total cost and showing relevant pricing policies upfront. This approach led to better conversion rates because users felt more informed and confident during the booking process.

Under his leadership, Expedia was able to introduce advanced machine-learning models that offer personalized experiences to travelers, such as surfacing the most relevant filters and sorting properties with relevant amenities on the top of search results. This caused a 30% rise in click-through rates and a 40% drop in bounce rates, boosting engagement and an extra $60 million in revenue every year.

Dokka’s work also streamlined processes inside Expedia. He helped transition the backend from an older, complicated system to a modern architecture that uses Progressive Web Apps (PWA) and GraphQL APIs. This change boosted the company’s performance and also paved the way for more growth in the future.

Another significant contribution was Dokka’s effort to unify the onboarding experience for hotels and vacation rentals. By creating a single platform for both types of properties, he cut down the time it took to onboard new listings and increased the number of properties available on Expedia. This gave travelers more options and drove more revenue for the company.

Throughout his time at Expedia, Dokka’s ability to work well with others and engage stakeholders was vital. He collaborated closely with teams from different departments, ensuring that everyone’s input was considered and that the final products met all needs. His effective communication and teamwork were crucial to the success of his projects.

In summary, Kartheek Dokka’s contribution to several products at Expedia shows how powerful data can be when used correctly. His work has significantly boosted Expedia’s revenue by improving the user experience. He continues to prove himself to be a leader in product management, with his vision of AI and machine learning perspectives and contributions to a lasting impact via data-driven insights and innovative thinking.

Featured image credit: Aliis Sinisalu/Unsplash