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Upcoming changes to App campaigns

DATE POSTED:June 11, 2019
We will be rolling out the improved version of App campaigns in the AdWords API and Google Ads API over the coming months. Please make sure you get your code ready before the migration of all campaigns to the new structure on August 6, 2019.

What's changing
Once this change is rolled out to a given account, all App campaigns for that account will immediately begin using the new fields. You will no longer use a UniversalAppCampaignSetting, which included both information about the app and references to media and descriptions that would be used for ads in that campaign.

Instead, you will specify an AppCampaignSetting in the Google Ads API (UniversalAppCampaignInfo in the AdWords API), which contains only basic details about the app you want to promote through advertising. All the specific ad-level details will be added in the new AppAdInfo in the Google Ads API (UniversalAppAd in the AdWords API). This improved structure allows you to have a single campaign for each app you want to advertise, and offers the flexibility to have a variety of different ads within that campaign.

For reporting, stats at the ad group level will be available in the Google Ads API only.

Update schedule
For this update, we are rolling out the changes in two phases.
  • On June 17, 2019, all test accounts will be updated to use the new App campaign settings. Starting on this date, you can write test code against a test account you own to ensure that your code is ready for the full migration.
  • On August 6, 2019, all Google Ads accounts will be updated to use the new App campaign settings. Make sure that you have tested and deployed your new code to adapt to the changes by this date.
If you have any questions or concerns, please don't hesitate to contact us via our forum.
- Mike Cloonan, Google Ads API Team