When #2 Beats #1 in Sports: Key Insights from Professional Fighters League, Swerve Sports, Roku, and Major League Table Tennis

There are hundreds of distinct sports that have been televised somewhere globally. What makes one sport work so well on TV, and not another? That's just one fascinating topic I discussed with four panelists at Streaming Media 2025 at the Fairmont Miramar Hotel in Santa Monica. Two of those panelists were involved with combat sports, which has proven to be a hot format in linear and live channel environments, including FAST. So hot, in fact, that combat also happens to be at the center of a watershed licensing agreement recently signed between the newly formed Paramount+/Skydance and UFC, the #1 combat sports brand in the world.