Why angel investor Matthew Ball still believes in the metaverse

Matthew Ball is a metaverse OG.

The angel investor and former Amazon Studios head of strategy has been advocating for the concept of a spatial, three-dimensional internet for longer than almost anyone else — including Mark Zuckerberg. Ball launched his metaverse-focused exchange-traded fund less than a month before Facebook changed its name to Meta; prior to that, he had written about the topic on his blog as early as 2019. 

Ball’s 2022 book “The Metaverse: And How It Will Revolutionize Everything” was a national bestseller in the United States and United Kingdom. It sold over 125,000 copies, making it one of the highest-selling non-fiction releases of 2022. On July 23, he plans to publish the second edition of the book. According to Ball, 70 percent of the second edition is new, including several additional chapters on topics such as artificial intelligence and 3D graphics.

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