A surge in remote medical visits and health-tracking tools is reshaping how Americans navigate the healthcare system, yet the most striking finding in new research is not about telehealth adoption. It is the widening gap between how smoothly consumers receive care and how difficult it remains for many to pay for it.
A PYMNTS Intelligence report, “Three in 10 Gen Zers and Millennials Use Telehealth. But Paying the Doctor Is Full of Friction,” offers a broad look at how consumers of all ages engage with healthcare providers.
While younger adults lean more heavily on digital care, the data paints a broader picture of uneven progress as the industry shifts toward remote visits, online portals and app-based monitoring.
The survey of 2,021 U.S. consumers conducted in April finds strong digital engagement across cohorts, solid demand for virtual appointments and widespread use of health-monitoring tools. It also shows significant frustrations in the payment process, with barriers that cut across demographic groups. These frictions include unclear statements, insurance hurdles and limited digital payment options.
Beyond these broad findings, the report highlights several additional shifts that reflect a healthcare system increasingly shaped by digital expectations. Consumers across age groups sought healthcare at similar rates over the prior three months, but the type of care diverged.
Baby boomers visited specialists more frequently, while younger adults visited urgent care at higher rates, a trend that may reflect gaps in insurance coverage for younger Americans. Mental-health usage was notably higher among younger cohorts as well.
Remote channels also reached far into categories once thought immune to digital substitution, such as primary care, where 14% of recent visits occurred virtually. Even among users of health-monitoring apps and devices, more than half shared their data with providers, suggesting that digital information flows are becoming routine rather than experimental.
As healthcare delivery continues its steady digital expansion, the report makes clear that the next frontier is payment. Consumers are increasingly comfortable receiving care online, booking appointments through web portals and sharing data from wearable devices. What they still lack is a simple and predictable way to pay for that care. Until those gaps close, the convenience of digital healthcare will remain only partially realized.
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