Publishing And Distribution

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Google has used contract swaps to get bulk access terms to NHS patient data
New Scientist has obtained a legal agreement between Google’s health division and the UK National Health Service (NHS) that includes provision to pass five years’ worth of patient data in bulk as ...

How to Become a Successful Guest Blogger
When you create a blog, the first stages of its inception are tricky. You need to gather enough interested readers to watch your numbers grow and your content spread. Trying to build an audience from...

‘The industry will always find a way’: Candid thoughts of European publishers on the state of media
Publishers have spent years grousing about the duopoly, but they’re now confronting a new set of challenges: balancing subscriptions and advertising; the looming specter of new privacy regulations; ...

FT launches a new consulting arm focused on helping businesses use consumer data
As more and more news businesses turn to paywalls and subscriptions, The Financial Times looks like an early model and success story — a few months ago the organization announced that it’s passed ...

How regional press helps brands tap into local communities
By Emily Brewer, UK head of publishing at Teads As part of our Campaign for Real Media, championing the impact of premium, quality and real content on advertisers, publishers and their audiences alike...

‘We’re playing offense’: Verizon pivots its publishing strategy to focus on commerce
Verizon Media Group has long styled itself as an advertising platform. Now it wants to act like one that helps brands and retailers drive sales. After years of cobbling together ad tech tools, the hom...

Mirror parent Reach is getting around news-blocking keyword blacklists
The Daily Mirror’s parent company Reach wants to drastically reduce how much ad inventory and revenue is blocked by lengthy keyword blacklists used by agencies to avoid brand-safety scandals but oft...

How to Improve Your Website's SEO
One of the primary challenges for any small business in 2019 is visibility. After all, you might have an amazing business and a beautiful website, but it won't matter if potential customers can't...

Product lessons from building our subscription service Extra Crunch
Subscription has been all the rage in media circles as the industry searches for new, sustainable business models. We’...

Here's the investor deck that Jim Heckman is using to explain how he'll grow Sports Illustrated
Jim Heckman's startup Maven has a plan to save the publishing industry from Facebook. Controversially, he just took ov...

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