Beehiiv’s Deal for an Ad Tech Startup Shows Strains on Founders
Let’s kick off this week with some creator economy M&A news. Beehiiv, a newsletter publishing startup, is acquiring Swapstack, an advertising marketplace for newsletters, Beehiiv’s CEO Tyler Denk ...
5 outdated marketing KPIs to toss and what to reference instead
Moving away from conventional KPIs and toward a more advanced understanding of your campaigns gives you real competitive advantages.
I could have written about this topic years ago, but it’s es...
Tyrion Set to Decentralize the $377B Digital Advertising Industry
TYRION, an innovative force in the realm of decentralized digital advertising, proudly announces the launch of its revolutionary blockchain advertising technology.
This launch marks a radical shif...