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Brazilian Senator tables new betting age cap legislation
A Brazilian Senator has proposed new legislation that could increase the minimum betting age and impose a spending cap. Senator Humberto Costa has commented on multiple occasions that there should be ...

The case for connecting the dots in CTV advertising
Abigail Roulston, vp of marketing, Blis The growth of connected TV has been nothing short of explosive. Viewers are streaming more content on CTV than ever before, eclipsing broadcast and cable vie...

Blog
Blogs serve as a dynamic platform where creativity and information converge, enabling individuals and organizations to express thoughts, share expertise, and foster connections with audiences. As the ...

X’s Grok AI to feature ads in responses
Elon Musk announced X’s intent to integrate advertisements within Grok’s responses, a strategy to bolster the platfo...

Amazon and Walmart Vie for AI Super Agent Status
Amazon and Walmart are waging a two-front war. [contact-form-7] One front is software. Who can build the smartest artificial intelligence agent to guide shopping behaviors? The other is logi...

How curation is causing a paradigm shift across programmatic advertising
Drew Stein, Audigent managing director, Experian Marketing Services Curation, the packaging of audience and programmatic supply chain data against ad inventory to sell overlooked, but valuable, ad ...

Changes for supporting European Union Political Ads Regulation in Google Ads API and Google Ads scripts
What’s changing? As announced last year, Google will stop serving political advertising in the European Union ahead of a new regulation taking effect in October 2025. On September 3, 2025, the Go...

Magnite hints at potential future legal action against Google
Magnite issued its latest financial results yesterday, revealing that it generated more than $173 million in revenue, a 6% increase year over year, during the three months ended June 30. However,...

Elon Musk outlines AI-led Grok future for advertising on X
With Linda Yaccarino out of the picture, Elon Musk is once again acting as X’s main conduit to marketers. He made that clear on Wednesday (August 6) when he hosted a live Spaces alongside senior ...

Why marketers aren’t panicking in face of the latest tariff pressures (yet)
One could easily be forgiven for thinking disaster was just around the corner. After a slew of downgraded ad spend forecasts earlier in the summer, big brands like Adidas, Walmart and P&G have fina...

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