Online Advertising

Beehiiv’s Deal for an Ad Tech Startup Shows Strains on Founders
Let’s kick off this week with some creator economy M&A news. Beehiiv, a newsletter publishing startup, is acquiring Swapstack, an advertising marketplace for newsletters, Beehiiv’s CEO Tyler Denk ...

3 Creators Share How To Start Coaching and Consulting in Your Content Business
Coaching and consulting services rank as the most popular and most profitable revenue stream among expert creators. Some entrepreneurs add the revenue stream based on what they learn operating the ...

Microsoft signs deal to serve sponsored links in Snapchat’s My AI
Snapchat’s My AI is going to start serving sponsored links using Microsoft’s Chat Ads API. The social app posted a screenshot demonstrating how the “highly relevant” ads will be displayed w...

5 outdated marketing KPIs to toss and what to reference instead
Moving away from conventional KPIs and toward a more advanced understanding of your campaigns gives you real competitive advantages.  I could have written about this topic years ago, but it’s es...