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SXSW Trade Show Next Stage Schedule Announced
Located in Exhibit Hall 4, the Trade Show Next Stage is packed with carefully curated content aiming to inspire and ed...

Future Tech Comes To eCommerce
Future tech is no longer the province of high-end retailers. Innovations in 3D and augmented reality (AR) eCommerce are leveling the playing field and bringing conversion-centered visual technology to...

Addressable Is More Than TV Targeting: DISH’s Arrix
SAN JUAN, PR — For marketers, the single promise of so-called “addressable” TV technology used to be simply targeted advertising. But, in 2020, the promise is much greater than that. Now broadca...

Liquid Death raises $9M to make canned water cool
It sounds like Liquid Death has won over investors with its promise to “murder your thirst” — the startup is annou...

Meet the former Facebook executive charged with managing Michael Bloomberg's record-breaking effort to take down Donald Trump
Former Facebook chief marketing officer Gary Briggs emerged from retirement in late 2019 to lead Hawkfish, the digital agency launched by 2020 presidential candidate Michael Bloomberg. Hawkfish was ...

The Org nabs $8.5M led by Founders Fund to build a global database of company org charts
LinkedIn has cornered the market when it comes to putting your own professional profile online and using it to network for jobs, industry connections and professional development. But when it comes t...

‘Nuclear winter’: Ad tech enters the vulture capital era
The gap between the haves and the have nots in ad tech has never been starker: There is the high-flying company like The Trade Desk with a market capitalization of more than $13 billion. And at the ot...

With half a million international subscribers, The New York Times builds UK breaking news team
As part of its goal to reach 2 million international subscribers by 2025, The New York Times has established a breaking news team in the U.K. Currently, 500,000 of The Times’ 5.3 million subscribers...

WideOrbit’s Eric Mathewson: We’re Making Transactions Easier For Marketers
SAN JUAN. PR – As leaders in advertising management, WideOrbit has a robust marketplace of their own. In an interview with Beet.TV at the Beet Retreat in San Juan, Eric Mathewson, CEO of WideOrbit, ...

Tru Optik Draws A Line From TV To Smart Speakers: Swanston
SAN JUAN, PR — It turns out that many of the advanced software practices being applied to the advanced TV landscape in order to better target and understand advertising deployments can also be usefu...

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