Online Advertising

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What YouTube learned by analyzing over 8,000 top ads
YouTube recently analyzed over 8,000 top ads using AI to identify current trends in advertising. According to Anne Marie Nelson-Bogle, VP of Ads Marketing, key findings include: Increased represe...

Google wins challenge against $1.66 billion EU antitrust fine
Google won its challenge on Wednesday (Sep, 18) against a European antitrust fine imposed five years ago for hindering rivals in online search advertising. It was in 2019 when the European Commission ...

Amid political ad blitz, brands can hack the media landscape by Optimove
The 2024 U.S. presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to...

Snap’s new AR Spectacles target developers with $99 monthly subscription plan
Snap has announced its fifth-generation augmented-reality glasses, which will only be available to developers. The upgraded version of Spectacles overlays digital effects onto photos or videos of real...

Google walks free from €1.5 million legal battle
Google has scored a major victory in its long-running battle with the European Union, overturning a €1.5 billion antit...

Google Search results will soon highlight AI-generated images
Google continues to advance its efforts in content transparency, focusing on tools that help users understand how media�...

Digiday+ Research: Amazon has work to do as a DSP platform amid Google and TTD’s lead
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. When it comes to programmatic advertising on demand-side platforms, there’s no deny...

Why one of the largest Web3 game publishers sees in-game advertising as a path forward
The world’s largest Web3 game has thrown its hat into the in-game advertising ring. Since its initial release in 2021, the blockchain farm simulator game Pixels has accrued a larger user base tha...

Broadcasters and advertisers expected a lot from the Olympics — was it worth it?
With the closing ceremonies a memory and medals stowed in trophy cases or trotted out all over social media, the Paris Summer Olympics are finally done. But advertisers’ and broadcasters’ work con...

Brazil to Bar Use of Credit Cards in Online Gambling
Online gambling companies reportedly will be prevented from operating in Brazil if they haven’t requested authorization to do so. The potential suspensions announced by Brazil’s Finance Ministry w...

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September