5 Reasons to Join a Niche Online Community

While the rest of the business world hustles to develop outposts on Facebook and LinkedIn, a few savvy marketers are discovering that small is beautiful. That's because there are several online communities that cater to specific audiences better than social behemoths ever could.

The membership in highly-focused professional communities like Spiceworks and FohBoh.com attract B2B companies, which know that success is more about quality than quantity. Professionals with problems to solve seek out others with answers, and niche social networks are often the shortest route to a solution. So if you're wondering about other pluses, here are five reasons B2B professionals like going small.…
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