Apple changes App Store rules to allow external purchases

Apple has updated its App Store Guidelines around external payments and links in response to the injunction issued this week in the Epic v. Apple case. The changes, spotted by 9to5Mac, allow developers to steer users outside Apple’s App Store to make external purchases in compliance with the ruling.

Language has been updated in the following sections of the App Store Guidelines, which all focus on acceptable purchase methods:

• 3.1.1 In-App Purchase: Apps may allow users to browse NFT collections owned by others, provided that, except for apps on the United States storefront, the apps may not include buttons, external links, or other calls to action that direct customers to purchasing mechanisms other than in-app purchase.
• 3.1.1(a) Link to Other Purchase Methods: Developers may apply for entitlements to provide a link in their app to a website the developer owns or maintains responsibility for in order to purchase digital content or services. These entitlements are not required for developers to include buttons, external links, or others calls to action in their United States storefront apps.
• 3.1.3 Other Purchase Methods: Apps in this section cannot, within the app, encourage users to use a purchasing method other than in-app purchase, except for apps on the United States storefront and as set forth in 3.1.1(a) and 3.1.3(a).
• 3.1.3(a) “Reader” Apps: Reader app developers may apply for the External Link Account Entitlement to provide an informational link in their app to a web site the developer owns or maintains responsibility for in order to create or manage an account. This entitlement is not required for developers to include buttons, external links, or other calls to action in their United States storefront apps.

On Wednesday, judge Yvonne Gonzalez Rogers emphatically ruled that Apple cannot restrict app developers from including links or buttons for external purchases, interfere with app users’ choice to go to third-party sites, or impose “any commission or any fee on purchases that consumers make outside an app.” Apple said it will comply with the court order while it appeals the decision.

“The App Review Guidelines have been updated for compliance with a United States court decision regarding buttons, external links, and other calls to action in apps,” Apple said in an email sent to developers, seen by 9to5Mac. “These changes affect apps distributed on the United States storefront of the App Store.”