Bally’s group revenue falls in the wake of selling its Asian operations

Bally’s group shares revenue slump following divestiture of its Asia-facing online operations.

The group has shared its revenue for the first quarter of 2025, posting $589.2 million, a 4.7% year-on-year decrease. That drop is said to be because of an 18.3% decline in the operator’s International Interactive division, stemming from the sale of its Asian online operations at the end of 2024.

The details of the deal have not been made public but centered around trading IP for license fees and royalties. That means Bally’s went into 2025 with a noticeable decrease in International Interactive revenue, falling to $191.7 million, down from $234.6 million in the same period the year before.

However, acknowledging that reason means that bright spots are also in place for the group. Excluding its Asian arms, Interactive revenue saw 7.7% year-on-year growth, with a renewed focus on Europe. For example, the UK saw online revenue climb 4.9%, a positive that Bally’s management said is due to player retention and monetization.

In the US, growth is even stronger, rising 12.%% to reach $44.5 million after the acquisition of Queen Casino & Entertainment’s (QC&E) interactive business. There’s also a strong foundation in the form of BallyBet Sportsbook, which is currently active across 11 US states.

“Early in the 2025 first quarter, we completed a series of transactions with QC+E and Standard General, which has further expanded our scale and positioned the company for compelling long-term growth as we added four regional gaming properties with attractive growth opportunities,” said Bally’s CEO Robeson Reeves in a statement to EGR. “Following the completion of these transactions, Bally’s expanded its domestic gaming portfolio and is deploying a range of best operating practices from both our legacy properties and Queen’s operations.

“These initiatives are focused on driving operating efficiencies, profitable top-line growth and improving operating margins while we simultaneously focus on growing our International Interactive business and optimising the results of our North America Interactive segment.”

Looking forward, the release of Bally’s first quarter financial results has proved market confidence to some extent, with a small bump to the operator’s stock value of 3% from its previous close.

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