WTF are data collaborations?
There is no shortage of cookieless solutions being touted throughout the digital advertising industry – though the jury is still out as to how good of a replacement they’ll be for third-party cook...
Are Consumers ‘Done With Fast Food’ as Prices Climb?
Denis Montenaro, a regular McDonald’s diner, recently came to a decision.
“I’m done with fast food,” the 75-year-old California resident told The Wall Street Journal (WSJ) in a report publi...
Google expands Performance Max to online marketplaces
Google expanded Performance Max to help merchants drive sales directly through online marketplaces, such as Amazon.
The big picture. Performance Max for Marketplaces allows sellers to create Googl...
Expedia’s B2B Segment Thrives While B2C Struggles for Momentum
Expedia Group’s first-quarter results, released on Thursday (May 2), indicate a healthy yet more stabilized global travel market, albeit with slightly subdued gross bookings.
On a call with anal...