Inside the Stream: 3 Key Themes from This Week’s NewFronts
This week’s NewFronts highlighted three key and interlocking themes: TV OEMs’ emphasis on FASTs, AI’s role in driving video ads’ value, and CTV evolving to full funnel. We discuss each of th...
What the Universal Commerce Protocol Means for Ecommerce in 2026
The Universal Commerce Protocol (UCP) is a new open standard developed by Google, Shopify, and other major ecommerce players to enable AI agents and digital platforms to interact directly with merchan...