media

Cannes Briefing: Optimism in the margins
To receive this daily Cannes briefing over email, please subscribe here. After a week defined by contradictions — lavish $10 million beachfront activations against a backdrop of economy anxiety, ...

Sprite’s heat-activated digital billboards suggest a future spot for OOH in the media mix
As more ad dollars become digital dollars, brands are changing how they use more traditional marketing methods. Marketers at Coca-Cola’s Sprite have been relying on digital out-of-home (DOOH) to ...

Digiday Podcast at Cannes: AI hype, data overload and other takeaways from Cannes Lions 2025
Subscribe: Apple Podcasts • Spotify Amid the AI hype, increasingly fragmented media marketplace and economic headwinds, marketers this year came to the Cannes Lions International Festival o...