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How fashion retailer Pacsun’s viral jeans moment on TikTok is part of its bigger bet on creators
Brie Olson, CEO of Pacsun, recently discussed how they are working with creators long-term on TikTok to reach fans digitally. The fashion retailer’s success with TikTok dates to November 2023 in ...
Creators are standing up IRL events to soak up more of brands’ marketing dollars
As brands crank up their influencer marketing spend, creators are leaning into in-person events to sweeten the deal for potential sponsors. In 2024, YouTubers Sam Golbach and Colby Brock held seven...
Inside the search rumor swirling around Meta
Meta has the industry whispering again. Word among marketers is that it’s quietly laying the groundwork for a bigger move into search. It’s vague, yes — but it’s not just smoke either.  ...
The creator economy heat check: What’s hot (and not) for the rest of 2025
Subscribe: Apple Podcasts • Spotify The creator economy is only getting bigger and everybody—from agencies to tech platforms—want their piece of the pie. Nothing has made that more appa...
Ad Tech Briefing: Alphabet’s Q2 hints at ad tech’s declining profile in Google’s future
Google-parent Alphabet was the first large platform business to issue earnings in the current round of quarterly calls, with the latest disclosure indicating the online ad giant’s core priorities. M...
Stablecoin Summer: Hong Kong and US Regulatory Convergence Sparks Market Euphoria
Global stablecoin infrastructure undergoes unprecedented transformation as Hong Kong’s Stablecoin Ordinance approaches August 1 implementation and the U.S. GENIUS Act catalyzes institutional adoptio...
DHS Repurposes Johnny Cash, WWII Film, And The Bible Itself To Pretend God Hates Migrants
(To all readers: the use of “God” in this post refers to the generically Christian ideal of God, and not any particular god or gods referenced/respected by other religions. The capitalization is t...
Coinbase Reportedly in Talks to Acquire India’s CoinDCX Exchange
Coinbase is reportedly negotiating to acquire CoinDCX, one of India’s leading cryptocurrency exchanges, according to Wublockchain, citing local Indian media. CoinDCX previously suffered a $44 mil...
3 Meme Coins To Watch In The Final Week Of July
With the top meme coins taking a back seat in the last few days, smaller tokens like Vine have taken the lead. The defunct social media platform inspired token is currently the best performing meme co...
FIS and Circle to Help Financial Institutions Use USDC Stablecoin
FIS has partnered with Circle to help U.S. financial institutions transact in Circle’s USDC stablecoin. [contact-form-7] The collaboration will see FIS infrastructure solutions, includi...
Newswire > Tag: media
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