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‘We just did the math’: The new baseline for ad tech transparency 
The open internet didn’t grow opaque because of a single bad actor or decision. Marketers chased cheap scale, and the ecosystem expanded around that demand. New intermediaries, auction layers and re...
How Criteo is turning LLMs into its next big advertising channel
Criteo is betting that ChatGPT-style agents will become a major source of product discovery. Through experiments with LLMs, it wants to use its commerce data infrastructure to power recommendations t...
WPP estimates commerce media spending to overtake TV this year
Advertiser spending on retail, travel and financial services media channels will surpass the amounts spent globally on television this year, according to new projections from WPP. The company’s l...
As big brands flood the podcast ad space, startups are refining strategies to stand out
This story was first published by Digiday sibling Modern Retail. With fierce competition moving in from bigger companies, brands are trying to calibrate their podcast advertising strategy to fit to...
Media Buying Briefing: Overheard at DPMS — How agencies grapple with AI in programmatic
It can sometimes be a fine line between a promise and a threat — but that’s where generative AI stands in its application to the media agency world today. At least that’s the biggest takeaway fr...
Robinhood Arrives in Indonesia, Where Gen Z Arise as Tech-Savvy Investors
Robinhood Markets has announced plans to acquire Indonesian brokerage PT Buana Capital Sekuritas and licensed digital asset trader PT Pedagang Aset Kripto, signaling its entry into Southeast Asia’s ...
JPMorgan CEO Sees Consumers ‘Doing Fine’ Despite Job Troubles
The chief executive of America’s biggest bank says consumers continue to show resilience. This is in spite of a cooling job market and ongoing inflation, JPMorgan Chase CEO Jamie Dimon sa...
Inside the Stream: IAB Raises CTV Ad Outlook; Movies’ Headwinds, Charter-AMC+ Deal; Amazon-NextGen TV
Four topics for this week’s podcast: Last week IAB released its new 2024 advertising outlook report based on a survey of media professionals. CTV advertising was at the top of expected gains, r...
Stitch Fix Says AI Images Support Growth as Customers Share Them 
A new artificial intelligence-powered tool that lets shoppers see how they would look in different outfits is resonating with clients, Stitch Fix CEO Matt Baer said Thursday (Dec. 4). “We...
Netflix CEO made a visit to the White House before buying Warner Bros.
In November, Ted Sarandos, Netflix’s co-CEO made a trip to the White House for a lengthy meeting with Donald Trump. According to Bloomberg, the two discussed a number of topics, but chief amo...
Newswire > Tag: media
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