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How Costco stood against Trump’s agenda on tariffs, DEI this year
This story was first published by Digiday sibling Modern Retail. In a year marked by volatile changes to tariff policy and a quick succession of pullbacks on diversity, equity and inclusion practic...
How The Arena Group is rewriting its commercial playbook for the zero-click era
With referral traffic under pressure, The Arena Group has shifted focus to keeping people on its sites longer so it can turn those moments of attention into meaningful revenue. The company is testi...
As industry anticipates AI search ads, buyers scrutinize Google’s AI Max
Google’s AI Max for Search product is a key component for brands keen to advertise within AI Overviews and AI Mode search results. But buyers remain unconvinced the AI features intended to save time...
Brands look to experiential marketing as antidote to AI slop, digital fatigue
It’s getting more difficult for brands to stand out online thanks to an algorithmic-induced fragmented digital landscape. Plus, the rise of so-called AI slop hasn’t helped. But brands like Zoom an...
Media Briefing: Why publishers are flocking to Substack
This week’s Media Briefing looks at why publishers have flocked to Substack this year. While the platform was once seen as a refuge for independent writers, major publishers have launched newsletter...
AdsCopilot offers agencies an AI overlay at no cost
We’ve all heard the expression, you get what you pay for — the inference being that something free might not be worth much at all. That notion can sometimes be challenged, as in the other expressi...
Wearables, Robotics and Infrastructure Become Big Tech’s New Focus
Wearables, robotics and infrastructure are emerging as the next places big tech is trying to capture value in the artificial intelligence (AI) stack. This week’s developments, from Google’s smart-...
Trump could introduce ‘mandatory’ social media reviews for travelers
The Trump administration could soon require tourists from dozens of nations to hand over their social media handles before entering the country. Under a proposal from US Customs and Border Prot...
Trump’s Own Mortgages Match His Description of Mortgage Fraud, Records Reveal
This story was originally published by ProPublica. Republished under a CC BY-NC-ND 3.0 license. For months, the Trump administration has been accusing its political enemies of mortgage fraud f...
The 70% factuality ceiling: why Google’s new ‘FACTS’ benchmark is a wake-up call for enterprise AI
There's no shortage of generative AI benchmarks designed to measure the performance and accuracy of a given model on completing various helpful enterprise tasks — from coding to instruction followin...
Newswire > Tag: media
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