How the semantics of search are changing amid the zero-click era
Search marketing, once a relatively narrow and technical sect of marketing, is becoming much more wide-ranging.
One year in from the launch of Google’s AI Overviews, adoption of AI-assisted searc...
The holdco exodus is becoming a founding, independent class
After more than two decades in the holdco machine, Marcy Samet knew that striking out on her own likely meant a one-way ticket. For years, the industry ran on a reliable cycle: execs left bloated netw...
