Tag: media | BizAndTech Newswire

media

Google hands Smartly creative automation brief to promote hardware range
Google is in the process of contracting with Smartly to test the ad tech company’s creative automation platform, according to people familiar with the matter, with the initiative expected to include...

Google’s ad tech breakup is now a political hot potato – and Europe’s holding it first
The question of how to rein in Google’s dominance of digital advertising is now running on two tracks: one in a courtroom in the U.S., the other in Brussels. Attention has largely followed the Ameri...

How brands and retailers are preparing for GEO, ‘the future of SEO’
This story was first published by Digiday sibling ModernRetail After years of retooling their businesses for search engines, brand and retail leaders say they’re getting ready for a new frontier:...

Nexxen and Hisense open up smart TV programmatic floodgates
Now that they’ve found ways to monetize the data coming off the smart sets they sell, original equipment TV manufacturers (OEMs) want to make sure they’re getting their share of the cash migrating...

ChatGPT is now 20% of Walmart’s referral traffic — while Amazon wards off AI shopping agents
This article was first published by Digiday sibling ModernRetail ChatGPT has emerged as a top driver of referral traffic to retailers’ websites, giving companies like Walmart, Target, Etsy and eB...

Media Briefing: Publishers turn to other platforms to offset losses from Google search
In last week’s Media Briefing edition, we heard from publishing execs about their struggles with Google search referral traffic declines and the cracks in Google’s relationship with publishers. Th...

Upbit Operator Dunamu Reportedly to Consolidate with Naver
South Korea’s local media reports that Dunamu, the operator of the Upbit cryptocurrency exchange, and Naver’s subsidiary are to be consolidated into a single business group. A new super app is exp...

First court appearance for three ‘finfluencers’ charged in FCA-led global crackdown on illegal promotions
Charles Hunter, Kayan Kalipha and Luke Desmaris appeared before Westminster Magistrates’ Court, each individually charged with an offence relating to their social media posts. The individuals – of...

Hey, Nintendo: You Cool With ICE Using Your Pokémon IP To Recruit More Goons?
If we were to play a Techdirt word association game where you say the first thing that comes to your mind when I say “Nintendo,” the answer had better be “intellectual property bully” for most...

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media

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