Tag: media | BizAndTech Newswire

media

Bitcoin Greed Gauge Flashes Red While Price Hovers Around $94,000: Next Stop $100,000?
Bitcoin has recently experienced a notable rally, pulling the price back above $90,000 after over five weeks of stagnation. As of now, Bitcoin is trading near $94,401, just shy of the critical $95,761...

Bitcoin Setting Up for Break of All-Time Highs As Capital Flows Into BTC Ramp Up, Says Analyst Willy Woo
Veteran Bitcoin analyst Willy Woo says that the flagship cryptocurrency is setting up for a potential break of new highs amid growing capital flows. Posting to the social media platform X, Woo tells h...

World Liberty Financial Co-Founders Meet Binance’s CZ to Discuss Global Crypto Expansion
The co-founders of President Trump-backed World Liberty Financial (WLFI)—Zach Witkoff, Zak Folkman, and Chase Herro—met with Binance co-founder Changpeng Zhao (CZ) in Abu Dhabi. Their conversa...

Media Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits: Horizon study
Is it time for yet another reset in how marketers and their media agencies need to approach media investments thanks to changing consumer habits? Horizon Media certainly is proposing that, with new re...

WTF are gray bots?
A new category of bots is quietly becoming one of the biggest forces reshaping the web: gray bots. They’re not yet a household name like “generative AI” or “AI agents,” but gray bots are ...

The winners and losers of Google’s third-party cookie reversal
The dust has (mostly) settled, the hot takes have cooled to a low simmer and Google’s cookie U-turn is officially yesterday’s panic. So naturally it’s time to do what the industry does best at t...

Music promoters turn to other platforms besides TikTok to invest in as part of a broader creator playbook
With TikTok’s future hanging in the balance, music promoters are widening their focus from TikTok to creators on other short-form video platforms such as Instagram and YouTube. Although President...

As talk of recession looms, smaller brands bet on the value of retail media — here’s why
President Donald Trump’s tariffs have advertisers on edge, and many are hesitant to shell out on long-term spend commitments, like the ones found in retail media’s joint business plans. Small busi...

Is Facebook quietly becoming a new revenue stream for publishers again?
Just when publishers thought Facebook was done, it’s pulling them back in. Publishers have witnessed a recent year-over-year spike in Facebook referral traffic, and it’s — somewhat surprisi...

Industry vets’ dos and don’ts to managing chaos when ‘attention is essentially on clearance’
It’s difficult to know how marketers should manage this current moment. It’s not just a matter of a potential economic downturn that could hurt consumer sentiment and ultimately consumer spending....

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December