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Ad Tech Briefing: Cannes Lions’ biggest ad tech announcements show how TV is now programmatic
TV ad buying is increasingly driven by ad tech, as shown by activity during the 2025 upfront negotiations, where programmatic, CTV, and data-fueled pitches took center stage. This theme continued last...
How TikTok’s ‘The Secret Lives of Mormon Wives’ landed on Hulu, with Select Management Group’s Danielle Pistotnik
Subscribe: Apple Podcasts • Spotify Social platforms like TikTok and YouTube — which hates to be called a social platform, but I digress — are no longer the sole domains for creators. S...
Why there’s a CPM slump in a growing CTV market
CTV ad spend is up. CPMs? Not so much. Midway through the year, buyers and sellers say CPMs are sliding. Depending on who you ask, they’re down anywhere between 10% to over 30% year over year. Th...
LGBTQ+ publishers grapple with a Pride Month ad spend slowdown
LGBTQ+-focused publishers faced a tougher-than-usual Pride month this June, as ad dollars failed to materialize.  Some saw fewer new advertisers and lower ad spend this Pride month compared to las...
A $245 Million Bitcoin Thief Pleads Guilty in the US
Veer Chetal, one of three men who stole $245 million in Bitcoin last year, just pleaded guilty to fraud and money laundering charges. He agreed to testify against his co-conspirators as part of the de...
One Metric Suggesting ‘Concern’ for Price of Bitcoin (BTC), According to Analytics Firm Swissblock
One Bitcoin (BTC) metric is signaling potential concern for the flagship crypto asset, according to new insight from mar...
Trump Media Authorizes $400 Million Share Buy Back
Trump Media (Nasdaq, NYSE, Texas: DJT), the namesake company of President Donald Trump and creator of Truth Social, says its Board of Directors has authorized up to $400 million of the company’s sha...
Brazilian Fintech Firm Becomes One of the Largest Bitcoin Holders
Méliuz, a Brazilian firm, became the largest corporate Bitcoin holder in Latin America after a $28.6 million purchase. The company bought BTC at the price of $103,864, so its investment has already g...
Trump’s FTC will approve an ad merger — with a gift to Elon Musk’s X
The all-Republican Federal Trade Commission agreed to approve a $13.5 billion ad merger if it includes a ban on steering ad dollars away from platforms or publishers based on “political or id...
‘Money Printers Revving Up’ Will Push Bitcoin (BTC) out of Corrective Phase, According to Arthur Hayes
BitMEX co-founder Arthur Hayes believes Bitcoin (BTC) will soon have an explosive breakout for one key reason. Hayes tells his 704,300 followers on the social media platform X that the Federal Reserve...
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