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WTF are synthetic audiences?
What if you could test a new product idea and get your audience’s reaction before launching, without bothering real people? Well, now you can, with synthetic audiences.  The process involves ...

Paramount Skydance’s remarks show principal-based media unease isn’t going anywhere
The back-and-forth over whether Publicis Group and IPG were both buying and selling ads for Paramount shows how contentious the practice remains, even as the holdcos try to normalize it. The spark ...

Microsoft’s Agent 365 shifts AI agents from sandbox tools to enterprise-grade infrastructure
Managing and maintaining AI systems remains a challenge for many enterprises, particularly with the potential for agentic sprawl to expose businesses to risky entry points. Microsoft entered the obse...

El Salvador discloses largest single-day BTC purchase of $100 million as bitcoin dips lower
However, it is unclear whether El Salvador actually bought 1,090 BTC, as its deal with the IMF required the country to cease new purchases.  ...