‘We just did the math’: The new baseline for ad tech transparency
The open internet didn’t grow opaque because of a single bad actor or decision. Marketers chased cheap scale, and the ecosystem expanded around that demand. New intermediaries, auction layers and re...
WPP estimates commerce media spending to overtake TV this year
Advertiser spending on retail, travel and financial services media channels will surpass the amounts spent globally on television this year, according to new projections from WPP.
The company’s l...
South Korea Pushes No-Fault Liability After Upbit Hack
South Korean regulators are pushing strict no-fault liability rules on cryptocurrency exchanges, following a $28 million hacking incident at Upbit, the nation’s largest exchange.
The Financial S...