Inside the Stream: Dissecting Warner Bros. Discovery’s Split
This week we dissect the big news that Warner Bros. Discovery is going to split into two companies, one that will hold its global cable networks and the other that will hold the Warner Bros. and HBO...
Why scalable agency growth relies on ad tech built for CFOs
Amol Waishampayan, co-founder, fullthrottle.aiAgency leaders love to talk about attribution, outcomes and optimization. But when sitting with an agency CFO, the conversation shifts fast. It’s not ab...