Coral becomes betting partner of Birmingham City Football Club

England’s Birmingham City Football Club has announced a new multi-year partnership with the betting company Coral.

With the deal, the duo’s involvement will run through to the end of the 2027/28 football season, and it officially kicked off on Saturday (March 1), which coincided with the Birmingham City and Wycombe Wanderers game.

The betting company, which is owned by Entain, will use the new partnership to bring a range of ‘engaging content and activation activities,’ which will include acting as the official goal sponsor and collaborating on the Fan Park ahead of match days.

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