CZ Changes the Rules with “Meme Rush” — Here’s What Binance Is Really Building

Binance and founder Changpeng Zhao (CZ) are pushing toward rewriting the meme coin playbook. Following days of cryptic posts and speculation, the world’s largest crypto exchange has unveiled “Meme Rush.”

Meme Rush is a Binance Wallet-exclusive meme ecosystem designed to merge community speculation with structured market mechanics. It also offers early access to future Alpha listings.

How CZ Is Turning Binance Wallet into a Meme Coin Powerhouse

It began with a teaser from Binance Co-founder Yi He, who hinted at the new product, expected to be a big deal.

大的要来了。
New products are coming soon.

— Yi He (@heyibinance) October 9, 2025

Web3 researcher 0xAA revealed details of an internal meme launch system. It runs in collaboration with Four.meme, Binance’s viral token launch platform.