Announcing v202411 of the Google Ad Manager API
We're pleased to announce that v202411 of the Google Ad Manager API is available starting today, November 21, 2024. This release brings support for INVENTORY_FORMAT reporting dimensions and removes G...
How creative execution is boosting campaign performance
Steve Nash, director, product, ad products and tools, GumGum
Digital advertising now relies on science more than ever. The measurement metrics and precision targeting have evolved significantly, bu...
Brazilian Banks Improve Profitability, Led by Digital Players
Digital banks reportedly led Brazilian banks’ profitability improvements during the first half of the year.
The country’s digital banks saw their annual return on equity (ROE) rise from 11.45% at...
Amazon vs Walmart: Who Will Win the Holiday Shopping War?
As the holiday shopping season approaches, the competition between retail giants Walmart and Amazon intensifies, shaping the eCommerce landscape. Both companies have established themselves as formidab...
Mastercard and Fundbot Team to Speed B2B Payment Flows
Mastercard has joined forces with Fundbot, a United Arab Emirates (UAE)-based supply chain financing FinTech.
The collaboration, announced in a news release Thursday (Nov. 21), is designed to streamli...
DXC and ServiceNow Team to Launch AI ‘Center of Excellence’
Technology service provider DXC Technology expanded its partnership with business-focused artificial intelligence platform ServiceNow.
The collaboration hinges on the creation of the companies’ new ...
US Bank and One Inc Team to Accelerate Instant Insurance Payments
Insurance industry payments network One Inc has launched a partnership with U.S. Bank.
The collaboration, announced Thursday (Nov. 21), integrates U.S. Bank’s money movement and banking capabilitie...
